Phobia Pharmacy

Fear of being in crowds.
Simple remedy, just put the bag over your head.

Fear of not sleeping.
Turn the sheep dial and count your way to sleep.

Fear of people staring.
You can adjust how open or closed the eyeball is. Each day the eye can be opened a little more, or closed if you are feeling particularly vulnerable that day.


fear of frozen joints.
Open the box, flex the joints of the character and realize there is nothing to fear.


Fear of asymmetry.
Each day the symmetrical box is moved one step towards being asymmetrical revealing a hidden message.

Over the counter remedies for phobias are visualized in three dimensional packaging. The package is the remedy. Communication of the phobia using form, type and interactivity are the key objectives.

Spring 2010 Projects Completed

Each piece on the globe attaches with magnets. The interchangeable system allows complete freedom to customize your vision of the world. Includes water, terrain, factories, tanks, houses, skyskrapers, trees whole and cut, and dinosaurs.




Emily's visit to a family owned tree farm inspired her to explain sustainable logging–people, processes, and products.





Ximena designed a project where each flower on the tree represents an emotion. The flowers are picked and read like a small book. Each tells a story.




Jordan designed a game called “mini nation”. The conflict is between government and business owners.


Valentina Designed a series of nesting boxes encouraging introspection and self reflection.




Nicole’s project was posted on Strictly Paper. She combined her love of fashion, photography and paper into compelling images. Her inspiration was animal skins, horns, and claws.

Presentation + Photos

Recent acquisitions from the Museum of the Lost and Found Poster present the images in a poetic way. The dark background and spotlight lighting suggest a museum environment.


Birth of Consumerism presents the parts and pieces and how they are put together. This is an informational response and presents the piece as a product.


By altering the photograph slightly, the 3 dimensional model reads as less of a three dimensional space and more as an interpretive image.



Good lighting is essential to your photos. The scale of objects is represented by showing hands. A clean background makes the bright colors pop. The higher camera view gives an overview.


A lower camera angle makes you feel like you are there.


This complementary image further underscores the attitude of the company. These photos were presented in a book format that looked like a clothing catalogue. Check out more of Ben’s project on his website.

Visual System

These are examples by “Always with Honor”. Elsa and Tyler are former ringling grads and are doing some fresh work. These projects demonstrate how to think of a cohesive visual system. The systems here include flat and simplified to complex and dimensional. The final example brings in an element of texture. Think of how an alphabetic system works with a limited number of strokes: straight, curve, straight/curve, diagonal. Details need to be considered too. Are the lines ending with square or round ends? Remove all parts that are not necessary and only include the parts that give the form its essence.

Graphic systems:
share a simple language of line
positive and negative shape
details to mass
color

yara designed a “meurto” family tree. each niche includes a symbol representing the occupation of the deceased–dog and cat included.


emily designed a creche titled “the birth of consumerism”. choose your own baby jesus, and she also included some party crashers if the traditional scene does not work for you.

david designed a series of totems from the “museum of the lost and found”. each totem represents objects that are commonly lost.


mike's interest in philosophy led him to design an ancient city built on a
hierarchical system.



crissy designed a package in the form of a newspaper. the package contains the city and instructions for construction.