Monday, January 3, 2011

Phobia Pharmacy

Fear of being in crowds.
Simple remedy, just put the bag over your head.

Fear of not sleeping.
Turn the sheep dial and count your way to sleep.

Fear of people staring.
You can adjust how open or closed the eyeball is. Each day the eye can be opened a little more, or closed if you are feeling particularly vulnerable that day.

fear of frozen joints.
Open the box, flex the joints of the character and realize there is nothing to fear.

Fear of asymmetry.
Each day the symmetrical box is moved one step towards being asymmetrical revealing a hidden message.

Over the counter remedies for phobias are visualized in three dimensional packaging. The package is the remedy. Communication of the phobia using form, type and interactivity are the key objectives.